RALPH & KUJU PARTNER TO CREATE GROUND-BREAKING VR & AR EXPERIENCES FOR BRANDS
Leading brand experience agency joins forces with VR content specialist to bring a wealth of creative and game experience together Brand experience agency Ralph Creative and Kuju, a full service Virtual Reality (VR) and Augmented Reality (AR) content specialist, have teamed up to offer a one-stop-shop for creating groundbreaking VR and AR experiences across any platform.
The announcement follows their earlier co-production of a music remix experience for Grammy Award winning duo The Chainsmokers and Sony Music. The experience, for the single Paris, was unveiled at SXSW in Austin to great applause.
“We are thrilled to be announcing this partnership today,” said Kuju’s Head of Studios Brynley Gibson. “When Ralph first approached us about a collaboration on The Chainsmokers’ VR experience it seemed a great fit: our interactive entertainment background in music and VR, alongside their impressive expertise in brands. We found in Ralph kindred spirits with a passion for creating cool innovative projects and we’re looking forward to showing the world what we will come up with next.”
Chris Hassell, Founder of Ralph added: “Working with Kuju is hugely exciting. We knew we wanted to find a partner that had true game development experience but never thought we’d find someone with such a pedigree, with many years of VR experience across many platforms. Based on the success and positive feedback of Paris.VR on the PlayStation Store, we are looking forward to having a lot of fun and doing more groundbreaking work with them in the future for new and existing clients.”
Brynley Gibson and Chris Hassell (photo attached) are both available for interview.
Kuju recently appointed games industry veteran Mick Morris as Business Development Director.
Kuju makes compelling games & branded experiences for VR, AR and Console platforms. With 20 years of experience and over 125 titles to its name, Kuju is one of the UK’s longest serving ‘work for hire’ developers. Based in London and Brighton it has produced titles for some of the world’s biggest publishers including Sony, Nintendo, Microsoft, Activision, Disney and Ubisoft. Alongside developing original concepts such as the long running Art Academy series, the company has been entrusted with developing globally recognised IP from the worlds of Film, TV and Games. These titles include brands such as The Lord of the Rings, Marvel, The Voice, Zumba and Guitar Hero.
About Ralph Creative
Founded in 2005 with offices in London, NYC & LA, Ralph is trusted by the world’s biggest brands to create experiences that audiences love and share. Its proudest achievements include managing social campaigns for some of Netflix’s biggest shows (House Of Cards, Stranger Things, Black Mirror, Gilmore Girls) running immersive theatrical music events for Sony, launching a beer across Europe for AB InBev, hacking marketing with Mr. Robot, opening a craft beer shop in Shoreditch, creating an above-the-line marketing campaign for Slack and making a cartoon called Tinkershrimp & Dutch with Nickelodeon.
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Source: Virtual Reality Reporter